Hooke Family · Hand-finished lures
Six lures.
Six lures.
Finished by hand.
Ordered by email.
We are a family workshop that makes a small range of fishing lures and sells them directly. No checkout, no cart: you write to us, a person writes back with the total, and the lure ships when you have paid.
The range
All six, with specifications →
Everything we make
Prices are in US dollars and exclude delivery, which we quote in the reply to your order email. How ordering works.
How a lure leaves the bench
Three stages, one pair of hands
Body and bill
Hard baits start as a moulded body with the bill seated and the internal eyes set for the hook hangers. A body that is a fraction off centre will roll on the retrieve, so each one is checked on the bench before it goes near paint.
Finish
Colour goes on in layers: a base coat, the pattern, the eyes, then a clear top coat over everything. The silver tiger on the Dawnline and the trout pattern on the Sectional are built up the same way, one coat at a time, with drying in between.
Hardware and tuning
Split rings and treble hooks are fitted last. Every hard bait is then run through the tank: a lure that tracks off to one side has its line tie nudged until it swims straight. Only then is it wrapped.
Why only six
A short list we can stand behind
A large catalogue is easy to print and hard to make well. We would rather finish six lures properly than fifty quickly. Each of the six covers a distinct job: a shallow crank, a suspending jerkbait, a topwater popper, a spinnerbait, a jointed swimbait and a soft worm.
Between them they cover the water column from the surface to a couple of metres down, and the calendar from the cold-water twitch-and-pause to the warm-evening topwater bite.
- Hard baits tank-tested to swim straight before they are wrapped
- Treble hooks and split rings fitted by hand, not dropped in a bag
- Soft plastics salted and packed by the eight
- A twelve-month warranty against manufacturing defects
Ordering, plainly
The full process →
No checkout. A conversation.
You write
Press the order button on any lure. It opens an email to us with the lure already in the subject line. Add the quantity and where it is going.
We reply
A person answers within one business day with what is in stock and the total, delivery included. Nothing is charged at this point.
You pay
The reply contains a secure payment link. You pay there, on your own terms. We never ask for card details by email.
We ship
Once payment clears we pack the order and email you when it has left, with whatever tracking the service provides.
Guides
All guides →
Fish them well
Rod, reel and line for each lure
Power, action, reel type and line material change how a lure swims. A pairing for all six.
Fishing the low-light window
The hour either side of sunrise and sunset: where fish sit, what to throw, how fast to bring it back.
Hooks, handling and release
Sharp points, rust-free trebles, and how to hold a fish so it swims away strong.
Get in touch
Two ways to reach us
Email is where orders happen and where we answer questions. X is where we post what is on the bench. There is no phone line and no contact form: a real message to a real inbox is the whole system.