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Ordering

How ordering works

There is no cart and no checkout on this site. An order is an email conversation with a person, and payment happens through a secure link that we send you. Here is the whole process, start to finish.

  1. You write to us

    Every lure page has an Order by email button. It opens a new message to admin@hookefamily.com with the lure's name already in the subject line. In the body, tell us how many you would like, and the country and postcode or ZIP code they are going to. If you want several different lures, list them all in one email. You do not need an account and there is nothing to fill in on the site.

  2. We reply with the total

    A person reads your email and replies within one business day. The reply confirms what is in stock, the delivery cost to your address, and the total. If something is not in stock, we tell you when it will be rather than taking payment for it. Nothing has been charged at this point and you are not committed to anything.

  3. You pay through a secure link

    The reply contains a payment link that opens a hosted payment page run by our payment provider. You pay there with a card or the other methods the page offers. We never ask for card details by email and we never see your card number; if an email claiming to be from us asks for card details directly, it is not from us. The payment page is the only place money changes hands.

  4. We pack and ship

    Once payment clears we pack the order and email you when it has left, with whatever tracking the postal service provides for that route. If you have questions after delivery, reply to the same thread; your order history is the email conversation itself.

Why not a normal checkout?

Because we are small, and a checkout would have to pretend otherwise. Stock on a bench changes daily; delivery costs depend on where you are; and a half-built cart that takes payment and then emails you to say an item is unavailable is worse than no cart at all. An email lets us tell you the truth before you pay: what we have, what it costs to get it to you, and when it can leave.

It also means the site itself collects nothing about you. There is no account, no saved address, no cookie tracking a basket. The only personal information we ever hold is what you choose to put in an email, and the privacy policy explains what happens to that.

Where we ship

Tell us where you are and we will confirm whether we can deliver there and what it costs, in the reply. We do not publish a list of countries because postal routes and customs rules change; the reply is always current. If a destination is not workable, we say so before you pay.

Prices

Prices on the lure pages are in US dollars and exclude delivery. The total in our reply is the price you pay; it will not change after you have paid. Any import duties or taxes charged by your own country on arrival are not included and are your responsibility; we say this in the reply too.

Changing or cancelling

Before you pay, simply do not pay, or reply and say so. After you pay and before the order ships, reply to the thread and we will cancel and refund in full. After it ships, the shipping and returns policy applies: you have thirty days from receiving the order to return it.

What to expect from us

  • A reply from a person within one business day, every time.
  • Stock and delivery confirmed before you are asked for money.
  • Payment only through a hosted link; never card details by email.
  • A shipping notice when the order leaves.
  • The same email thread for anything that comes up afterwards.

Ready? Pick a lure on the lures page and press the button, or write to admin@hookefamily.com directly with what you would like.